In 1994 Cova inaugurated its first café-restaurant in Hong Kong. Through impeccable Italian-style service, inimitable espresso and recipes in the finest Italian tradition, Cova immediately became an institution, rapidly winning over the East with its Pastry Boutiques and Restaurants.
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Since 1997 Cova daily sails the world’s seas on board the ultra-modern five-star cruise vessels of the renowned American company Celebrity Cruises delighting passengers with expertly prepared cappuccini and cocktails.
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Cova opened three shops in Japan venturing into the millennia-old culture of the "Land of the Rising Sun": attention to detail, premium-quality products, a unique philosophy of taste and an ambience at once typically Milanese and international were key to success.
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Singapore - a new though not a final frontier - where Cova chose to set up business in an up-market architecturally advanced complex and take on yet another challenge. Downtown Milan in essence, the café won customer favour through its elegance, style and dedicated service, establishing itself as a bridge between age-old tradition and future evolution.
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Shanghai. China has never been closer. In the midst of a civilization dating back thousands of years, yet forward-looking and open to myriad future prospects, Cova found fertile ground for its philosophy and opened two elegant premises specifically designed to mirror its famous Milan premises: new, ambitious projects combining dedication, creativity and elegance.